Business Development Manager

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Denver, CO 80202

Role Overview:
The Business Development Manager is a hunter-focused role responsible for identifying, securing, and launching new convenience retail accounts. This position owns the full new-business lifecycle from prospecting through launch and remains accountable for account performance through the first 12 months in partnership with the Customer Management team. The role offers significant upside tied directly to new account activation and first-year growth.

About Us:
Driven by our mission to exceed the expectations of on-the-go consumers, Strategic Retail Partners has grown from a regional sunglasses distributor founded in 1969 into an international leader of in-store merchandising solutions. We have built relationships with thousands of international, national, and regional retailers who rely on our customized solutions in more than 70,000+ locations across the U.S. and Canada. With warehouse facilities in several states and service representatives covering all regions of the country, there isn't a retail location we can't service.

Compensation

  • Base Salary: $75,000–$85,000 annually
  • Commission: Uncapped
  • Target Total Compensation: $135,000–$145,000+ annually

Commission Structure Overview

  • Commissions are earned in two ways:
  • Initial Program Load-In: Earned on the placement of programs and product when a new account launches, driving strong program penetration from day one.
  • Residual Sales (12-Month Window): Earned on sales generated during the first 12 months following launch, including ongoing placements and expansions driven by both the Business Development Manager and the Customer Management team.
  • This structure is designed to reward rapid activation and sustained first-year performance.

Duties and Responsibilities

  • Identify and secure new C-Store accounts within assigned territories to grow SRP’s market share.
  • Build and actively manage a large, high-quality prospect pipeline, owning all pipeline activity from prospecting through conversion.
  • Lead outreach, discovery, proposals, presentations, and negotiations to close new business.
  • Own the onboarding and launch of new accounts, ensuring strong initial program penetration and a successful transition.
  • Maintain ownership and accountability for new accounts through the first 12 months post-launch in partnership with the Customer Management team.
  • Collaborate with the VP of Sales on pipeline visibility, reporting, and account planning.
  • Provide regular updates on pipeline status, launch progress, competitive activity, and early performance.
  • Support sales forecasting, business development planning, and strategic growth initiatives.
  • Represent SRP at relevant industry events, trade shows, and associations.
  •  Foster strong, trust based relationships with prospects, customers and internal stakeholders.

Benefits and Perks 

  • Medical, dental, and vision insurance
  • Company paid short term disability and life insurance
  • Paid holidays and floating holidays
  • Flexible PTO
  • 401(k) with company match
  • Tuition Reimbursement
  • Employees Paid Weekly

We do not discriminate on the basis of race, color, national origin, religion, political affiliation, sex (including pregnancy), sexual orientation, gender identity, age, disability, marital status, or veteran (U.S.) status. The company will provide accommodation to applicants, including those with disabilities, during the recruitment process, in accordance with applicable laws.

The annual gross base salary of $75,000–$85,000 annually.  Sales commissions are excellent with an earning potential of $135,000–$145,000+ annually.   This range represents the anticipated low and high end of the salary for this position.  Actual salaries will vary and are based on factors such as a candidate’s qualifications, skills, and competencies.
 

  • Minimum of three years of experience in business development, sales, or a related role, preferably within C-Store, Grocery, or Retail.
  • Demonstrated success in prospecting, closing new business, and driving account growth.
  • Strong communication, presentation, and negotiation skills with the ability to build long-term customer relationships.
  • Proficiency with Salesforce CRM; familiarity with Tableau, Excel, and PowerPoint is a plus.
  • Analytical mindset with the ability to interpret sales data and market trends.
  • Bachelor’s degree in business, sales, or a related field preferred, or equivalent experience.
  • Self-motivated, results-driven, and comfortable working independently in a remote environment.
  • Ability to travel up to 50%
     
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