Regional Sales Manager

Strategic retail Partners is seeking a driven, customer-focused Regional Sales Manager in Brunswick, GA to lead both strategic account management and support frontline field sales execution. This role bridges high-level customer engagement with day-to-day leadership of a regional sales team (~10 Field Sales representatives). The Regional Sales Manager will own growth objectives across assigned key accounts, drive new business development, and ensure excellence in retail execution and customer satisfaction.

Founded in 1969, Strategic Retail Partners provides full-service general merchandise programs to brick-and-mortar retailers. Today we support over 70,000 locations across North America including convenience stores, grocery markets, travel centers, and more. Our data-driven approach ensures shelves are stocked with high demand assortments tailored to each customer base and local market trends.

Duties/Responsibilities:

Key Account Management
•    Serve as the primary commercial contact for assigned regional key accounts.
•    Build and maintain strong, long-term relationships with customers through regular meetings, performance reviews, and solution-oriented support.
•    Develop and execute annual business plans for each key account, including sales targets, promotional programs, and product expansion.
•    Collaborate cross-functionally with Category Management, Operations, and Marketing to deliver tailored programs that drive revenue and profitability.
•    Analyze sales data and account trends to identify growth opportunities and implement corrective actions as needed.

Field Sales Leadership
•    In partnership with the Area Sales Manager, lead, coach, and develop a team of ~10 Field Sales Representatives responsible for retail execution and account servicing across multiple states.
•    Oversee onboarding, training, performance management, and career development of team members.
•    Establish clear sales goals, KPIs, and accountability metrics to ensure territory coverage, compliance, and sales growth.
•    Conduct frequent field visits and ride-alongs to evaluate performance, provide coaching, and strengthen customer relationships.
•    Foster a culture of teamwork, accountability, and continuous improvement within the sales team.

Business Development
•    Identify and secure new business opportunities within assigned markets.
•    Leverage local market knowledge and competitive insights to expand SRP’s retail footprint.
•    Close business to meet monthly, quarterly, and annual growth objectives.
•    Support contract negotiations with customers.

Benefits and Perks:
•    Medical, dental, and vision insurance
•    Company vehicle or vehicle allowance for travel
•    Company paid short term disability and life insurance
•    Paid holidays and floating holidays
•    Flexible PTO plan
•    401(k) with company match
•    Tuition Reimbursement
•    Employees paid weekly
•    Growth opportunities within a high-performing, entrepreneurial organization that values innovation and customer success.

SRP’s mission is to exceed expectations through passion, performance and profitability.  It’s an exciting time for our company and if you’re ready to unleash your potential to help fulfill our mission and vision, apply today.

We do not discriminate on the basis of race, color, national origin, religion, political affiliation, sex (including pregnancy), sexual orientation, gender identity, age, disability, marital status, or veteran (U.S.) status. The company will provide accommodation to applicants, including those with disabilities, during the recruitment process, in accordance with applicable laws.

Sales commissions are excellent with an earning potential of $100,000+.  The gross base salary is $70,000 - $80,000 + performance-based sales commission (target 30% of base).  Actual pay may vary and is based on factors such as a candidate’s qualifications, skills, and competencies.

•    Minimum 5+ years of sales experience in retail, consumer goods, or distribution, with 3+ years in a leadership capacity.
•    Proven ability to manage key customer accounts and drive profitable sales growth.
•    Demonstrated success leading and developing field-based sales teams in multi-state territories.
•    Strong analytical and problem-solving skills with the ability to connect sales metrics to financial outcomes.
•    Excellent communication, relationship-building, and presentation skills.
•    Self-starter with strong organizational and time-management abilities; comfortable working independently.
•    Ability to travel 50%+ (including overnights).
•    Valid driver’s license and acceptable driving record.

Preferred Qualifications
•    Experience in the convenience store, wholesale distribution, or retail merchandising industries.
•    Knowledge of regional markets within the Southeast.
•    3Proficiency in CRM systems (e.g., Salesforce) and Microsoft Office Suite.